Helping financial services understand ageing and dementia

So the city beckoned, and off we went to help two different financial services organisations understand how ageing and dementia affects people. 

First up was an away day for a young team from Financial Conduct Authority. My challenge - to help them understand the lived experience of ageing and cognitive impairment. Difficulties managing finances can be the first signs of cognitive issues for people, so banks and financial services really need to understand this ever growing customer base. It was an interactive day, with lots of discussion, 'lightbulb moments' and even a trip out into the city in our 'kit'. Feeling some of the physical aspects of ageing and dementia was a real eye opener for everyone - even those in the role of the 'carer' who felt the weight of responsibility of being in charge of a colleagues safety and wellbeing. ​

Day two was Society for Later Life Advisors - a workshop in developing an Age Friendly Practice for a group of individual financial advisors. Another fully interactive afternoon with some real breakthrough moments for people. Discussion ranged from the importance of the environment to font size, with lots else in between! 

Fantastic few days and so heartening to see how dedicated these organisations and individuals are to making life easier for older people.